Some of you may have seen my posts in other places about quick cancellations, but I just wanted to pass along some new information that I got today. I try to keep my ear very close to the ground when it comes to industry trends, and I want you to have all of the information you can have.
I've been concerned for several months that as people talk more and more openly about how to cancel trials for products without actually evaluating the products, we are going to see less and less trials (even the ones where you pay S/H). We just got word today that 9 of our trial offers are being pulled (from ALL rewards sites) as of tomorrow. Here is what the advertiser said:
"The decision is directly influenced by greater awareness among GPT users of quick cancellation and other methods of taking undue advantage of the system - so please do not encourage these behaviors in your site users."
This comes on the heels of Tickle discontinuing any incentives last fall and Scholastic scaling back its use of incentives this month.
I don't know exactly where the rewards industry is headed. But I can say that advertisers are starting to limit much more the use of incentives for offers. Just keep your eyes open and be careful. And don't be surprised if you see major changes in some of your reward programs over the next few months because of it.
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