I'm not so sure that its very smart on their part. Think about it, how many people buy a GC for 50.00, and then use it down to maybe $2.00 or so, and then don't finish using that small amount. Probably thousands if not millions of dollars a year are put straight into Disneys pockets because of this. How many people lose or forget they even have an entire gift card and they aren't used at all. Disney should work with anyone who is willing to buy their cards, just for pure economics for them. Liability, oh please. They have Mission Space that kills people, I don't think selling cards in bulk to a loyalty site constitutes any type of liability hazard.
If you think you know all the answers, it just means you haven't been asked all the questions.
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