I just got my third email in less than a week from an advertiser whose agency is cracking down on fraud in reward sites. Of all of the guidelines that they gave, the only one that we do not follow at SR is that we send out rewards immediately rather than once a month. My fear is that pretty soon, they are only going to allow us to pay out once a month. That would make me very sad. But I wrote them back to see if there are ways that I can get around it and still comply with their rules.
But as a heads-up to all of you (especially those who do other rewards programs that are NOT compliant with the rules), here are some things that they are now looking for. One advertiser actually kicked out 12 sites from its program this week. Do not be surprised if you see changes in these areas:
- Payout Minimums
- Payout Frequency
- No cancelling of offers
- No duplicate IP addresses (including AOL)
- One account per postal address
- No P.O. Boxes
- No use of prepaid credit cards
- Verifying telephone numbers
I don't think it is necessarily that the "sky is falling," but I do think that the recent proliferation of what I consider to be "cheap" rewards programs is now causing a meltdown of sorts in the online advertising industry. Be very careful who you trust because you don't want to have a lot invested in a site that goes belly-up all of a sudden because it gets caught cheating.
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