The bad news is that because rewards sites are a pretty small portion of their online business, they can actually just make the decision not to allow us to give rewards back at all if we protest too much. A lot of the merchants already will not. So we walk a very fine line when we push them too hard. Most of them just do not see the value of the advertising dollars to be listed on a rewards site.
Tricia
Sunshine Rewards Owner
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I don't look at it as them punishing us for using gift cards. I look at it as they are giving us an incentive to shop with them and they are setting rules by which we must abide. Just like with using coupons at the grocery. Everyone has the ability to use them but only those who abide by the terms (buying the correct package size and quantity) are able to take advantage of the savings. This is the same thing. They don't have to incentivize anything and by choosing to do so they set the rules. None of these rewards are ever guaranteed. They are free money. HTH!
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