Just something I've noticed since my birthday just passed.

You can get a free dessert at Buffalo Wild Wings if you sign up for their email list and give them your birthday.

Also, if you are a fan of the melting pot you can get a free chocolate fondue dessert for your b-day if you are on their email list.

If you shop at DSW get on their frequent shopper list as you will get $5 off a pair of shoes during your b-day month.