This was posted over on the DIS

Effective immediately, the Disney Gift Card will be undergoing a nomenclature change. It will now be known as the Disney Value Card.

The function will remain the same, and you will still be able to use it to Shop, Dine, Stay & Play at the Disneyland Resort, the Walt Disney World Resort, Disney Cruise Line, Disney Store locations in the United States, DisneyShopping.com, and Adventures by Disney. Currently valid Disney Gift Cards should not be affected.


This is what they are spending their money on?