Correct. Disney's goal was to get 1 million people to volunteer (in exchange for a free 1-day ticket to a US Disney Theme Park).
They officially hit 1 million registrations and cut it off there. It was a great incentive that really helped out a lot of volunteer organizations, even in the wake of the Haiti and Chile catastrophes.
This was a continuation of the "Celebration" campaign from last year, which followed the "Year of a Million Dreams".
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