I'm not sure EXACTLY how this works, but it appears that you might be able to get a movie ticket for a dollar.

$1 Movie Ticket! Text the word of the week to FNDGO (36364) on Wed and receive a coupon code for a $1 movie ticket! Visit Fandango now.

The word will be posted at noon PACIFIC time, and you have to be one of the first 8000 to get in.