The clues that disperesed around the SR site (only one right now) are used to try to guess which of the merchants in the drop down menu on the contest page Tricia is talking about. There is a list. You use the clues to guess which one. The amount of bonus decreases with each clue that is released. Everyone who guesses correctly on while there is only 1 clue out there will get the highest bonus. Everyone who guesses correctly once the next clue comes out will get the second highest bonus. There will also be a drawing for everyone who guesses correctly regardless of which clue they guess on to win a gift certificate. I hope this clears it up some.