I just talked to SG and we are leaning toward randomizing what time the scratch off starts fresh every day. That accomplishes a couple of goals:
1) takes away any time zone benefit that some people are getting now
2) helps people who cannot log in from work during the day
3) encourages people to visit SR more often than just midnight Eastern
Then in combination with that we will do some education on how to make the most of SR. That may even include sending some emails to people who onlyl do the scratch off to see if the WANT to learn how to earn more or not and then encouraging them to watch the videos and come to the forum.
I do really appreciate all of the feedback. It's interesting to me to hear what the scratch off means to different people. We started it just on a lark a couple of years ago and (although I have to admit that I haven't even looked at it in over a year) it seems that it is very important to some of our members.

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